Archive for January, 2010

Free Dale Carnegie Book Download

Saturday, January 23rd, 2010

This is slightly off-topic as we usually promote online marketing activities, but we’ve made available a free download of Dale Carnegie’s famous “The Art of Public Speaking” book.

This is a 320 page book (in PDF format) that you can download by clicking here.

Who is Dale Carnegie?

It’s actually Who was Dale Carnegie.  Dale has been dead for half century but his books are still amongst the best sellers today.  “How to win friends and influence people” has sold over 7 million copies.

Carnegie was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills.

Carnegie was an early proponent of what is now called responsibility assumption, although this only appears minutely in his written work.  One of the core ideas in his books is that it is possible to change other people’s behavior by changing one’s reaction to them. His work is still highly relevant.

The “Art of Public Speaking” is a tremendous book, and it’s free for you to download here.

Click to download.

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Dale Carnegie

Dale Carnegie

List Building is Essential for Internet Marketing

Saturday, January 23rd, 2010

Productive list building is a vital factor to Internet based marketing campaigns today.

4 List Building Recommended Methods

1) The Squeeze Page

Squeeze pages are generally a one page mini website that gives a bonus or giveaway to the visitor. In return for your freebie, they are opting to join your list.

2) Concentrate on niches, quality rather than quantity

It is much better to have a responsive list interested in what you have to offer as opposed to a much larger list where the subscribers are not interested in your product or service.  The goal is to create a high quality list.

3) Build a trusted relationship

Don’t SPAM your list.  Don’t send them 3 or 4 emails a day (Trust me, some people do).  Email them useful information.  Adopt a give and take relationship both ways.

4) Viral Marketing

Last but by no means least, grow your list using viral marketing techniques. This system will assist you to build huge and targeted list just like a virus. Viral Marketing is focused on getting members of your list to pass on your details to friends and associates.


Click here for Magnetic List Building from Carrie Wilkinson (The Barefoot Executive)